Turning B2B Strategy into Decision-Maker Meetings
Your Chosen B2B Tech Expansion & Growth Partner For The DACH Region
Our Services
Expert sales solutions designed to help you generate more leads, close more deals, and grow your revenue.
Sales Strategy Development
Custom sales strategies tailored to your business goals, target audience, and market positioning.
Comprehensive sales audit
Custom playbook development
Prospect targeting framework
Conversion optimization
Account Based Marketing
Targeted campaigns focused on high-value accounts that align with your ideal customer profile.
ICP development & account selection
Multi-channel personalized outreach
Decision-maker engagement strategies
Account penetration frameworks
Sales Process Optimization
Refine your sales approach to close more deals with less effort.
Sales funnel analysis
Objection handling frameworks
Deal velocity improvement
Sales enablement materials
Why Work With Us
We bring a proven track record of driving revenue growth for companies across multiple industries.
Results-Focused
We’re committed to delivering measurable outcomes that directly impact your bottom line.
Fast Implementation
Get your sales strategy up and running quickly with my streamlined approach and proven frameworks.
Industry Experience
We’ve helped companies across SaaS, healthcare, financial services, and more achieve their sales goals.
Cost Effective
Get expert sales guidance without the overhead of hiring a full-time sales leader or team.
Meet the Person Behind Xcel
Shuri Soffé
Founder of Xcel | Sales Strategist | GTM Architect
I’m Shuri Soffé – the mind behind Xcel, a consultancy built for ambitious B2B companies that are done with average sales performance and ready to lead in their space.
I’ve spent the past decade shaping growth strategies for some of the world’s most respected software brands. From the inside, I’ve seen how enterprise sales succeed – and more importantly, where they break. That experience taught me that real growth doesn’t come from more hustle or bigger budgets – it comes from clarity, precision, and systems that scale.
That’s what I bring to the table at Xcel:
Not just theory, but tested strategies. Not just tools, but transformation.
My approach is hands-on, data-driven, and unapologetically focused on impact. Whether I’m helping you build a sharp Account-Based Marketing engine, align sales and marketing around real revenue goals, or fix the cracks in your go-to-market motion – I’m here to challenge, support, and elevate.
I work best with teams who are ready to rethink the way they sell – and who aren’t afraid of bold moves.
Because that’s what Xcel is about: not just progress, but intelligent acceleration.
I’ve spent the past decade shaping growth strategies for some of the world’s most respected software brands. From the inside, I’ve seen how enterprise sales succeed – and more importantly, where they break. That experience taught me that real growth doesn’t come from more hustle or bigger budgets – it comes from clarity, precision, and systems that scale.
That’s what I bring to the table at Xcel:
Not just theory, but tested strategies. Not just tools, but transformation.
My approach is hands-on, data-driven, and unapologetically focused on impact. Whether I’m helping you build a sharp Account-Based Marketing engine, align sales and marketing around real revenue goals, or fix the cracks in your go-to-market motion – I’m here to challenge, support, and elevate.
I work best with teams who are ready to rethink the way they sell – and who aren’t afraid of bold moves.
Because that’s what Xcel is about: not just progress, but intelligent acceleration.
Flexible Engagement Models
Whether you need a comprehensive sales strategy, help with specific campaigns, or ongoing advisory support, we offer flexible options to meet your needs and budget.
Project-based engagements
Monthly retainers
Performance-based pricing options
Our Approach
A proven process that delivers predictable sales results.
01
Discovery Session
We'll discuss your business, target audience, current sales process, and specific goals to identify your biggest opportunities for growth.
02
Strategy Development
We’ll create a customized sales strategy tailored to your unique business needs, market position, and growth objectives.
03
Implementation
Together, we'll put your strategy into action with the right tools, messaging, and processes to drive results.
04
Optimization & Scaling
Based on data and performance, we'll continuously refine your approach to maximize results and scale your success.
Client Testimonials
Success stories from businesses that have transformed their sales with our expertise.
Let's Start the Conversation
Ready to transform your sales performance? Contact us today to schedule a free consultation.
Email Me
contact@xcelsales.io